Legal & Privacy
Business Continuity Planning
RFA has developed a Business Continuity Plan on how we will respond to events that significantly disrupt our business. Since the timing and impact of disasters and disruptions is unpredictable in responding to actual events as they occur. With that in mind, we are providing you with this information on our business continuity plan.
If after a business disruption you cannot contact us as you usually do at (727) 788-4800, you should contact your Financial Advisor at their local office number or your custodian Schwab 800-515-2157 for instructions on how you may receive prompt access to information on your accounts, enter orders and process other trade-related, cash, and security transfer transactions.
Our Business Continuity Plan
We plan to quickly recover and resume business operations after a business disruption of any sort. Our first priority will be the safety of our employees and the privacy of your personal information. In addition, we will take immediate steps to safeguard our property, make a financial and operational assessment, protect the firm’s books and records, and take necessary steps to allow our customers to transact business as normal. In short, our business continuity plan is designed to permit our firm to resume operations as quickly as possible, dependent upon the scope and severity of the business disruption.
Our business continuity plan addresses: data back-up and recovery; all mission critical systems; financial and operational assessments; alternative communications with customers, employees, and regulators; alternate physical location of employees; critical supplier, contractor, bank and counter-party impact; regulatory reporting; and assuring our customers prompt access to their funds and securities if we are unable to continue our business.
While every emergency situation poses unique problems based on external factors, such as time of day and the severity of the disruption, we have been advised by our clearing firms that their objective is to restore their own operations and be able to process necessary transactions within one day. Your orders and requests for funds could be delayed during this period.
Business disruptions can vary in their scope and severity and may have only a minor impact or delay (such as a power outage of short duration). Others may be far more severe and may impact multiple RFA office locations or a large city or regional area. We have plans in place to continue operating at nearly full capacity within 24 hours of a severe business disruption to our headquarters or within our city. If necessary, our clearing firms will be able to take your calls and process your requests with only minimal disruption to our current service levels.
More About RFA
Reserve Fund Advisers LLC., is a privately-owned limited liability company located in St. Petersburg, FL. RFA Advisors is a registered investment advisor with the FINRA and The State of Florida.
This Website is for informational purposes only and does not constitute an offer to sell or the solicitation of an offer to purchase any security or investment product or services. The content of this Website is provided solely for your personal use and shall not be deemed to provide access to any particular transaction or investment opportunity. RFA does not intend the information on this Website to be investment advice, and the information presented on this website should not be relied upon to make an investment decision.
The information provided on this Website is not intended for distribution to, or use by, any person or entity in any jurisdiction or country where such distribution or use would be contrary to law or regulation or which would subject RFA, its affiliates, employees, directors, officers or agents to any registration requirement within such jurisdiction or country.
Disclaimer of Warranty and Limitation of Liability
The content of this website is provided “as is” without warranty of any kind (express or implied). RFA does not assume any obligation to update the information and data on this website and does not guarantee that it is accurate, current, valid, complete or suitable for any particular purpose.
RFA makes no representations concerning this website, or to any websites to which this website may be linked and disclaims all express, implied and statutory warranties of any kind, including warranties of merchantability, noninfringement or fitness for a particular purpose, to the fullest extent allowed by applicable law. In no event shall RFA or any of its affiliates, manager members, members, partners, directors, officers, employees, or other representatives be liable or have any responsibility of any kind for any direct, indirect, special, consequential, multiple, punitive or other damages arising from information on this website or the use of this website.
These materials have been independently produced by RFA. RFA is independent of and has no affiliation with our custody and clearing firms. Our custody and clearing firms have not created, supplied, licensed, endorsed, or otherwise sanctioned these materials nor have conducted any independent verification of the facts and representations underlying these materials.
Information We Collect from You
- Contact details, such as your name, address, social security number and date of birth;
- Payment and financial information such as your income, assets, investment preferences, etc.;
- Comments, feedback and communication preferences (whether that is electronic, telephone, written or in person)
- Usernames, passwords, and account information such as purchases, sales, account balances, inquiries, etc.; and
- Information to process transactions or to conduct online transactions; or
- If you apply for life insurance, we may receive information on your health or habits.
Information from Third Parties
If needed, we may obtain information from third parties to evaluate your application or verify your identity, including personal and credit information from consumer reporting agencies, or information from other companies about contracts or accounts transferred to us. For example, we may receive payment information from the organization you use to pay us in order to correct our records. Additionally, to promote protection of your identity, we also may collect credit or identity information which we use to help prevent and detect fraud.
Restricted Use Regarding Minors
This Site is not intended or designed to be used by children under the age of 13. We do not collect PII from any person we know to be under the age of 13 and instruct children under 13 not to send us any information.
Purposes for Collecting Your PII
- Contacting you or your designated representative by phone, email, fax, or mail;
- Providing you or your representative with marketing communications;
- Creating and managing your account with us;
- Sharing information about our Services including investment research;
- Facilitating financial transactions related to your account;
- Fulfilling our legal and regulatory obligations
- The performance of obligations under any applicable agreements;
- The administrative processes (and related communications) carried out by RFA in preparing its services;
- Ongoing communication with you and/or your designated contacts;
- The ongoing administrative, reporting and other processes and communications required to operate the business in accordance with our client agreements and other related documentation
- Any legal or regulatory requirement to which RFA is subject; or
- Any other purpose of which you have been notified, or has been agreed, in writing.
Data Storage and Retention
Your PII will be retained only for as long as the information is needed to fulfill the purposes for which it was collected and processed. We reserve the right to retain and use your PII for as long as necessary to comply with our legal obligations and business requirements and/or to resolve ongoing disputes and enforce our agreements.
We use various technologies to collect other types of information, including PII, automatically. For example, in order to measure the usefulness and efficiency of our Sites, we automatically track certain information from all visitors to our Sites. The types of information we might track may include the Internet address that you just came from, which Internet address you go to, what browser you are using, your IP address, your internet service provider, date and timestamp information, or clickstream information.
We also use analytics providers, such as Google Analytics to help us evaluate the Sites. To opt out of the aggregation and analysis of data collected about you on the Sites by Google Analytics, visit https://tools.google.com/dlpage/gaoptout and download and install the Google Analytics Opt-out Browser Add-on.
Sharing Your PII – What Information We Disclose
Opting Out of Third-Party Disclosures
If you prefer that RFA not disclose the nonpublic personal information about you to non-affiliated third parties, you may opt of such disclosures – that is, you may direct us to not make those disclosures, other than those permitted by law. If you wish to so opt out, you may contact our Compliance Department at 727-788-4800, or send a written request to the firm address below.
Safeguarding of Your Information
We maintain physical, electronic, and procedural security measures that comply with applicable legal and regulatory standards to safeguard your PII. We restrict access to your nonpublic personal information to those employees servicing your account. We train our employees to keep your information safe and confidential. We follow generally accepted standards to protect the PII you submit to us, whether that information is in transit or at rest. No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security.
The following applies only to residents of the State of California:
PII Rights for California Residents
The California Consumer Privacy Act (“CCPA”) requires us to make certain additional disclosures and provides California residents with the ability to request additional information about their PII. If you are a California resident and it is determined that the CCPA applies to you, this section details those rights, how you may exercise them, and what RFA will do in response.
Please note that the rights under the CCPA do not apply to PII collected, processed, sold or disclosed pursuant to Gramm-Leach-Bliley Act (Public Law 106-102) and Fair Credit Reporting Act (12 CFR 1022).
If you are an individual who resides in California and whose PII is collected and processed by RFA, you may have the right to:
- Request that we disclose, free of charge, the categories and specifics of the PII we collect about California residents, the sources from which the PII was collected (and/or, if applicable, sell or otherwise disclose to a third party), and the business purpose for collecting PII.
- Choose to opt-out of the sale of PII. Currently, however, RFA does not sell PII.
- Request that we delete the PII we have collected. Following our verification of the request, we will comply with the request and delete any or all the PII in our possession that we collected from the California resident and/or any or all such PII in the possession of our service providers, unless otherwise restricted by law or regulation.
Non-Discrimination for Exercising Your PII Rights
Verifying Your Identity
If you choose to contact us with a request, you will need to provide us with identifying information that matches the PII we currently have about you. For example, we may require identifying documents such as a copy of your drivers license, state identification card, passport or similar documentation.
You have the right to appoint an authorized agent to exercise your rights on your behalf. If you would like to do so, please contact 727-788-4800.
For consumers with disabilities who need to access this policy in an alternative format, please contact: please contact 727-788-4800
The following applies only to residents of the European Union (EU), transmitting data from within the EU: Transfers of PII
Your PII may be transferred, processed and/or stored in a country other than the one in which your PII is collected. When transferring your PII to the US or other countries, we have implemented procedures to ensure that appropriate safeguards are in place to protect the PII regardless of where it is being transferred to.
In addition to disclosing PII amongst themselves, RFA may disclose PII, where permitted by law, to other service providers, employees, agents, contractors, consultants, professional advisers, lenders, data processors and persons employed and/or retained by them in order to fulfill the purposes described in this Privacy Notice. In addition, RFA may share PII with regulatory bodies having competent jurisdiction over them, as well as with tax authorities, auditors and tax advisors (where necessary or required by law, rule or regulation).
Your EU Data Subject Rights
The European Union’s General Data Protection Regulation (“GDPR”) is a sweeping piece of legislation that grants EU residents increased control over their PII. The GDPR allows consumers to access their PII and find out details of how that data is processed, to rectify inaccurate PII, to have their data erased (when certain conditions are met), to restrict processing of their data, and more. It requires affected companies to create processes to comply with and facilitate consumer data requests, to update their privacy policies, and to ensure that PII is secured.
Specifically, the GDPR and other national privacy laws provide data subjects with certain rights regarding their PII. If you are an individual who resides in the EU and whose PII is collected and processed by RFA, you have the right to:
- Request access to your data
- Rectify your data
- Take your data (in a readable, “portable” format) to another service provider
- Erase your PII
- Restrict or object to the processing of your PII
- Lodge a complaint with a Member State Supervisory Authority
- Withdraw previously given consent to collect and process PII (which will not impact PII processed before the withdrawal)
Questions or Concerns and Exercising Your Data Subject Rights
Definition of “Cookies”
Cookies are small pieces of text used to store information on web browsers. Cookies are widely used to store and receive identifiers and other information on computers, phones, and other devices. We also use other technologies, including data we store on your web browser or device, identifiers associated with your device, and other software, including web beacons and pixel tags, for similar purposes. In this Cookie Statement, we refer to all of these technologies as “cookies.”
Types of Cookies
- Browsing or session (essential) cookies: These cookies are strictly necessary to provide you with
our websites and services and to enable essential features. If you disable these cookies, we will not
be able to fulfill your requests.
- Performance and functionality cookies: These cookies collect information about how you use
our websites and services and allow us to remember the choices you make while browsing. The
information these cookies collect allows us to optimize our websites and make them easier for you
to use, and it does not personally identify you. If you disable or opt out of these cookies, you may
not be able to use certain features of our websites and services. Additionally, it may reduce the
support or information that we can provide you.
- Analytics and customization cookies: These cookies collect information we use in aggregate form to help us understand how our websites, applications and services are being used and how effective our marketing campaigns are, and to help us customize our websites. If you disable or opt out of these cookies, you may not be able to use certain features of our websites, applications and services, and it may reduce the support or information that we can provide you.
- Advertising (profiling) cookies: These cookies collect information about your browsing or shopping history and are used to make advertising messages more relevant to you. They perform functions like preventing the same advertisement from continuously reappearing, ensuring that advertisements are properly displayed, and in some cases selecting advertisements that are based on your interests. We may share this information with third parties to help create and deliver advertising personalized to you and your interests. If you disable or opt out of these cookies, you may not be able to use certain features of our websites, applications and services, and it may reduce the support or information that we can provide you.
- Social networking cookies: These cookies are used to enable you to share pages and content on our websites and services through third-party social networking and other websites. These cookies may also be used for advertising purposes.
In detail, the cookies present on the RFA website are as follows:
|Technical name||Data Controller/ Provider||Cookie type, function and purpose||Duration|
|_ga||RFAadvisors.com||HTTP, Statistics, Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||2 years|
|_gat||RFAadvisors.com||HTTP, Statistics, Used by Google Analytics to throttle request rate||1 day|
|_gid||RFAadvisors.com||HTTP, Statistics, Registers a unique ID that is used to generate statistical data on how the visitor uses the website.||1 day|
Cookies Placed by Third Parties
You may also encounter cookies on our websites, applications and services that are placed by third parties. We may also allow third parties to place cookies on our websites to track information about your online activities and/or across third-party sites or online services, including to send you targeted advertisements based on that information, which may include the remarketing of our products and services that you have viewed on our websites and on third-party websites.
- Google: https://policies.google.com/privacy?hl=en
- Marketo: https://documents.marketo.com/legal/privacy/
- YouTube: https://policies.google.com/privacy
Changing Your Cookie Settings
Please note that internet browsers allow you to change your cookie settings. These settings are usually found in the ‘options’ or ‘preferences’ menu of your internet browser. To understand these settings, the following links may be helpful. Otherwise you should use the ‘Help’ option in your internet browser for more details.
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
Opting Out of Cookies
If you wish to withdraw your consent at any time, you will need to delete your cookies using your internet browser settings. For further information about deleting or blocking cookies, please visit: http://www.aboutcookies.org.
If you choose to reject cookies, as noted above, you may not be able to use certain features of our websites and services.
Do Not Track
More Information About Cookies
All About Cookies
Useful information about cookies can be found at: http://www.allaboutcookies.org.
Internet Advertising Bureau
A guide to behavioral advertising and online privacy has been produced by the internet advertising industry which can be found at: http://www.youronlinechoices.eu.
RFA Form ADV Part 2A Firm Brochure 033122